Women Pull Their Weight

10 September 2009

No more the realm of the beer-belly and the beard, a new culture of young women are the new beer enthusiasts, especially with real ales and speciality beers.

Specialty beers, and fruit beers in particular, appear to have been performing incredibly well during the economic downturn, with various sources reporting increased sales of between 9% and 27%.

Much of this has been driven by female drinkers, many of whom seem to have grown tired of alco-pops and bland lagers.

In a recent article in The Times, Roger Protz, editor of the Good Beer Guide guide, is convinced that the trend is due to the attitude of beer drinkers, who he claims are “increasingly tired of ‘drinking the advertising’ that promotes bland global brands”.

He said: “Beer is expensive and when people have to spend £3 or £3.50 for a pint they want a beer with quality not a global beer. They seek the rich, tempting aromas and flavours of locally brewed beers, made with fresh, wholesome ingredients.”