Founders Brewing Co's top seller, All Day IPA, has taken the US craft beer market by storm and spearheaded the rise of the Session Ale category. Now it's available in cans for the UK.
Developing the All Day IPA recipe was no easy task. “We recognized the need for a full-flavoured IPA with a lower ABV,” said Co-Founder Dave Engbers. “The challenge was creating a beer that had intense hop aromatics balanced with the malts without packing a big ABV punch.”
Following a limited release in 2012 due to hop shortages, we were able to bring All Day IPA to the UK market in May 2013, and it quickly became the leading seller. Now All Day IPA is the first Founders product to be released in cans with 12-packs of the beer hitting the UK market in March 2014 and Centennial IPA set to follow later in the month."All Day IPA is a 4.7% ABV session ale, brewed with Simcoe and Amarillo hops and measuring out at 42 IBUs. We set our minds to brewing this beer because we wanted an American IPA that worked with an active lifestyle. It has won numerous awards, including a silver medal in the session beer category at the GABF in 2010 under a working name and, most recently, a 2014 Good Food Award."
Founder All Day IPA - 12x355ml - 4.7% abv
For more information and to order please contact 01422 377560 or email firstname.lastname@example.org