Heaps Normal Brand Launch

Australia's No.1 Craft NA Brand has landed in the UK, and they're here to stay, joining our Core Range, with stock available all year round.

Heaps Normal have been enormously successful domestically, swiftly occupying 20% of the entire Aussie Alc Free market, with a brand that deeply resonates with Gen Z.

Along the way they've scooped up a heap of awards, including:
World Beer Awards Best NA Pale (Quiet XPA), World Beer Awards Country Winner NA Lager (Another Lager), and the Champion Non Alc Trophy at the Independent Beer Awards (Half Day Hazy).

On top of all this, they're a registered BCorp, and fully signed up to the 1% for the planet scheme, donating 1% of revenue (not profit) to environmental causes.

If you need any more boxes ticked, the beers are 100% Vegan, brewed like a normal beer to 0.5% ABV (nothing removed or added), and without the addition of additives or preservatives.

Most importantly, they're big advocates of 'zebra stripe' drinking rather than abstinence. Aiming to change up drinking culture across the globe with beer that's simply 'too good to be wasted'.

A full-flavoured XPA without the downsides, so you can dial the good times up to 11 and still perform at your best the next day.

The Heaps Normal Non-Alcoholic Quiet XPA tastes like a delicious, refreshing beer. Tropical and citrus aroma with a lingering and unmistakably beery finish. Unfiltered, with balanced bitterness and a subtle malt sweetness, reminiscent of your old pals.

Deep down we know that everyone loves a classic Aussie beer as much as they love summer, the smell of cut grass, the sound of cricket in the background on the radio.

Heaps Normal have created a classic Aussie non-alcoholic lager fit for the pub, pitch, or pit. Another Lager is just that, but with no alcohol you'll get that quintessential, crisp lager experience without any of the downsides. It's a normal lager for heaps normal people.

The Half Day Hazy, perfect for every occasion. Be it an extended holiday sesh with your pals or feet up in your favourite solo spot, this fruity hazy pale ale lets your heart escape while still letting you wrap up a hard day’s work.

Whether you've got a half day off or a half day left, this tropical sunshine in a can will take you halfway to a holiday. Pairs well with taking a half day and holds up before, during or after a few normal ones. Knock-off without the knock-ons, go to your happy place and take a half day. You've earned it.