Hofbrau Lager

Occasionally the stars align…. Bavarian Beer continues its meteoric rise in the UK, new duty laws create a margin generating mid strength beer category and Munich brewing giants Hofbrau have made their full flavoured, lower ABV Hofbrau Lager available in the UK for the first time exclusively via James Clay.

A beer that seamlessly combines exquisite malt flavours, herbal spiced noble hops, and a super easy mouthfeel, all tied up in a perfectly golden hued package.

Available only in the on trade, this true Munich Lager is uniquely placed to capitalise on the seemingly never ending gravitation of discerning drinkers to Bavarian lagers while enjoying the benefit of a lower duty point.

To help you get a head start on this new category in the market we will:

- Price Hofbrau Lager immediately as it will be post the duty change in August

-Provide branded Glassware and POS to stockists

- Install bespoke ceramic fonts where appropriate for permanent stockists