‘Always good for all the time’. As uncomplicated as beer comes, but still with an incredible story. Dating back a couple centuries, the Blue Ribbon name refers to the award won at the Chicago World’s Fair in 1893, so it’s entirely possible that Nikolai Tesla and Thomas Edison drank this beer while showing off their inventions.

The brand almost went extinct, as prohibition kicked in they were the 2nd biggest brewery in the US, and survived thanks only to a diversion into cheese production, making 8 million lbs of cheese before selling up to Kraft. Legend has it that around this time they also invented the six-pack too.

In the modern day they’re known for supporting independent music and art, and collaborating with designers and artists to make incredible merch, covering anything from Rollerskates to earplugs for gigs.

Grabst a Pabst.