Oktoberfest Preorder 2025

17 June 2025

The work towards Oktoberfest almost never stops. Recipes are dialled in according to that year's harvests of barley and hops, and the first wort is brewed in March. Once fermented this beer slowly rests and matures to perfection in time for the legendary festival in September.

All at once, the Wiesn in Munich is alive with hundreds of thousands of people, dressed in their 'Tracht' the traditional German Sunday best, to consume these stunning robust Lagers.

To guarantee your allocation of the most important German seasonals, we've launched our Oktoberfest Preorder.

Toronto Showcase

24 April 2024

We're proud to present a selection of breweries and beers representing the bustling beer scene of Toronto, Canada.

Augustiner Partnership

24 February 2024

We are delighted to announce the signing of a long-term import and distribution agreement with Augustiner-Bräu (Munich, Germany). The deal sees James Clay and Sons appointed as exclusive custodians of Augustiner’s internationally acclaimed beers in the UK.

Warsteiner Partnership

18 December 2023

We're delighted to announce the addition of a new long-term partner to our portfolio.

Athletic Brewing Partnership

19 September 2023

Market leading importer James Clay and Sons have signed an exclusive import and distribution agreement for the United Kingdom with Athletic Brewing Company, America’s leading alcohol-free craft beer brand.

Super Bock Distribution Partnership

14 August 2023

James Clay and Sons continue to develop their World Lager portfolio with the addition of Super Bock, Portugal's leading lager.

Alcohol Duty Changes

12 July 2023

The government announced an increase in duty rates under a revised duty structure for UK alcohol taxation during the Spring 2023 budget. The changes come into effect on 1st August 2023. We've worked closely with our suppliers to help you understand, and take advantage of opportunities from these changes, and the new categories they create.