Mikkeller UK Import Partnership
We’re delighted to announce our partnership with the inimitable Mikkeller to exclusively import and distribute their exceptional beers across the entirety of the UK.
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Reopening Update
After an extremely long and dark winter of growlers and contactless taps being exchanged through service hatches, we’re overjoyed to see the on-trade be able to reopen (albeit outdoors only). To help make this process as smooth as possible, we’ve put together some information to bring you up to date with how we’re operating, and to help your reopening too.
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Schneider's Landbrauerei Bayrisch Hell Release
We’re delighted to announce that we are partnering with Schneider’s Landbrauerei to bring their Bayrisch Helles to the UK. This is not as simple a story as Schneider Weisse making a Helles though. The Landbrauerei is a separate entity from Schneider Weisse, and has its own facility, fifty kilometers further down the Danube. Brewmaster Hans-Peter Drexler, with the company since 1982 and in charge of production since 1990, characterises a Landbrauerei as ‘producing a beer that reflects the character of the local people and area, with a strong connection to the locale.’ For Hans-Peter, the people of the Niederbayern region can be summed as: being down to Earth, being hard-working, and having a love for your home. A lot to communicate through a beer, but a Helles is almost certainly the best style to portray these traits.
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Augustiner Close Up
Consider a brewery that spends nothing on marketing in their domestic market, has no export department, and a tiny sales team consisting of a few people. Most likely you’re picturing a fresh faced local craft brewery; it would be completely inconceivable that such an approach could result in sales of over 1.5 million hectolitres per year and global recognition. However, this is exactly the description of the Bavarian classic Augustiner-Bräu, now a household name in the UK.
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