Heaps Normal set out to take the best bits of Aussie drinking culture and package them into great-tasting beers that have helped to normalise new ways to drink and play. Fortunately, they weren’t alone in their pursuit of a more positive drinking culture. The shift to a more mindful drinking experience had already kicked off on a global scale...led by a quiet riot of artists, athletes, entrepreneurs, parents and 24-hour party people. It turns out reducing our alcohol consumption doesn't have to be boring and doesn't always mean being sober.

Along the way they've scooped up a heap of awards, including:
World Beer Awards Best NA Pale (Quiet XPA), World Beer Awards Country Winner NA Lager (Another Lager), and the Champion Non Alc Trophy at the Independent Beer Awards (Half Day Hazy).

On top of all this, they're a registered BCorp, and fully signed up to the 1% for the planet scheme, donating 1% of revenue (not profit) to environmental causes.

If you need any more boxes ticked, the beers are 100% Vegan, brewed like a normal beer to 0.5% ABV (nothing removed or added), and without the addition of additives or preservatives.

They're also big advocates of 'zebra stripe' drinking rather than abstinence. Aiming to change up drinking culture across the globe with beer that's simply 'too good to be wasted'.