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Augustiner Close Up

Consider a brewery that spends nothing on marketing in their domestic market, has no export department, and a tiny sales team consisting of a few people. Most likely you’re picturing a fresh faced local craft brewery; it would be completely inconceivable that such an approach could result in sales of over 1.5 million hectolitres per year and global recognition. However, this is exactly the description of the Bavarian classic Augustiner-Bräu, now a household name in the UK.

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The monastic brewing heritage of Germany is typically overshadowed by that of the Belgians and goes forgotten despite being an essential piece of the country's brewing history. There are some hints hiding in plain sight, the simultaneously cheery and grumpy monk on the label of Augustiner Helles, the beers made by the Benedictine monks of Kloster Andechs and other monasteries, and even in the recent past, Mariawald, one of Germany’s monasteries were a founding member of the International Trappist Organisation in 1997 (sadly no longer brewing).

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Family Matters

As the hub of manufacturing in the UK since the industrial revolution, the North, and more specifically Yorkshire, is the proud home of many well storied family businesses. Our company is named in honour of our founder Ian Clay’s Grandfather’s mill in Sowerby Bridge, that dates back to 1835.

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The Ancient Art of Schlenkerla

Schlenkerla are custodians of ancient technology reflective of what was in use ten thousand years ago. As ancient as the hallowed spontaneous fermentation methods of the Pajottenland Lambic brewers, Schlenkerla’s Rauchbiers receive significantly less coverage. Perhaps lacking the same mystique, their direct fired kiln malting is no less artisanal and is an ancient craft now practiced only by a tiny handful of breweries across the world, with Schlenkerla being the most renowned.

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Beers for Restaurants

Food and drink have always been deliciously intertwined, with both being able to use flavour and...

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After a long time of the global beer market being totally dominated by a handful of massive companies...

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Freshness is becoming an essential factor for customers when choosing the beers that they buy...

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